Business owners are often skeptical of the idea of hiring outsiders to write on their blog. After all, they run the business and they therefore think they know best what type of content their potential and existing customers want to read.
“I can do it on my own” is something we often hear when we approach small business owners. And yes, you can definitely do it on your own. The question instead is: Is it the best use of your time? What’s the opportunity cost to you sitting down for 3, maybe 4 hours a couple of times per week, desperately trying to make words appear on the screen in front of you?
After all, you’re an entrepreneur, and you have plenty of other things that demand your attention.
In this article, we’ll list 4 pretty basic reasons for why you might be better off hiring a professional writer to take care of your business blog. So, let’s get started!
1. Hiring a Professional Writer Saves You Time
Like most other people, you are probably also capable of putting together a few blog posts every now and then. However, spending time on it certainly means you’ll also miss out on other crucial tasks that cannot be completed by anyone else but you.
Just imagine yourself writing posts during an important meeting, or skip dealing with your company’s financial reports just because you have to do research for a new blog post. You may find yourself in a stressful situation and lose focus, which can also affect the quality of the post. On the other hand, a professional writer has only one thing in mind; creating outstanding content that will attract new customers.
2. A Professional Writer is an Expert…At Writing!
You may find it hard to believe, but professional content creators are in fact experts at what they do. They do it all day, every day, and have naturally developed experience as to what works and what doesn’t when it comes to blog posts and other types of online content.
Even when you think you have a great idea for a blog post, there’s a more important question you should ask yourself: Do you have the talent and the time needed to transform your idea into a compelling and engaging blog post, properly formatted and optimized for search engines, while also taking care of visuals, infographics, internal and external linking, finding relevant keywords, etc.?
If you do, congratulations! If not, you should probably consider finding a person with experience in these fields. A professional blogger is a person who knows what decent web content should look like, and often specializes in one industry in order to serve companies in that industry with content that is just as specific and detailed as the business owner would be able to come up with for him or herself!
The truth is – even if you come up with an idea, it’s likely someone somewhere who has already written about it. Although it may seem like a great topic, it could be pretty general and not very appealing to the readers. This is when a professional writer takes over.
When you hire a blogger with the expertise, you’re basically getting a fresh source of brand new and provocative ideas, writing strategies, and techniques, that may not be familiar to the rest of the market.
All good professional writers will be able to come up with a full content strategy and editorial calendar for your blog, and then produce new blog posts with a natural progression of new topics consistently for months to come.
4. Professional Writers Know How to Write Copy That Sells
Once you’ve shared your ideas with your new writer, it won’t be difficult for him or her to figure out the most effective ways to promote your blog and your business, all while using a language and tone in the writing that actually converts your website visitors into paying customers.
In fact, there’s a wide variety of online media that can be used for promotion (social media, email newsletters, podcasts, press releases, etc.), however, you need to know which one of them would be most suitable for reaching your target audience.
Analyzing your business strategy, target audience, and numerous other factors are only some of the things that a professional writer will do before deciding what media you should use to get the best results.
As we mentioned in the introduction, it’s true that business owners have concerns when it comes to outsourcing their blog writing, worrying about things like its potential influence on the reputation of your business, partners, clients, and so on.
However, we hope that after reading this article, we have been able to put some of those concerns to rest. Outsourcing the parts of your business that can be done by others not only makes sense, but it is often essential in order to continue growing and keeping up with the ever-stronger competition in today’s marketplace.
Now that you’ve gone through some of the most important reasons why you should hire a professional writer, would you think about hiring one?