SEO for Finance Companies – Link-Building & Technical SEO
Organic SEO for Finance Companies
Short for search engine optimization, SEO is the term used to describe the large number of strategies and techniques we use to ensure your website is ranked as high as possible in Google searches, and searches in any other search engine.
As you have probably noticed, the first few results in a Google search are typically paid ads. This is referred to as SEM, or search engine marketing, and is different from SEO. Below the paid results are the organic results, and this is where SEO comes in.
At LUVO, we focus only on organic SEO for finance companies.
Read more: The Biggest SEO Trends for Finance Websites in 2019
Get your site to page 1 of Google
The goal of all website owners, both in the financial services niche and elsewhere, is to get their site to rank as highly as possible in search engines like Google.
We share that goal.
We always work to get our client’s site to the first page of the Google search for the most relevant search keywords, and preferably as close to the top of that page as possible.
Among many other things, SEO encompasses keyword research and content writing, technical aspects of a website like the sitemap, schema mark-up, meta tags, mobile responsiveness, website loading speed, as well as link-building from other websites.
In the past, SEO specialists had a reputation for exploiting weaknesses in Google’s algorithms, and try to “trick” the system. For example, this was done by stuffing web content full of keywords that people would typically search for, as well as building a large number of inbound links from low-quality websites and online directories.
However, thanks in large part to recent updates of Google’s search algorithm, those days are over. We can now say that what’s good for users is also generally good for SEO. Therefore, focusing on a great user experience, is one of the best things you can do to rank your site higher in Google.
Content and links are still key
From previously being focused only on keyword matching and the quantity of inbound links, quality is now becoming the dominant theme for serious SEO work. This is true both in terms of the content we put out ourselves, and the sites that we’re getting inbound links from.
First of all, you need quality content on your site that people find interesting. This means in-depth content that is highly relevant to your niche and your audience. Preferably, the content you create should be better, more relevant, and more detailed than what your competitors have on the same subject.
When writing content, it’s also extremely important to keep the article easy to read with short sentences, small paragraphs, bullet points, visuals, and lots of white space.
Dense blocks of text are generally too “heavy” for readers to digest, and they therefore tend to move on to somewhere else whenever they see it. And if website visitors open your page, and then quickly leaves again, this tells Google that there’s something wrong with it. As a result, your ranking will drop over time.
Once the content has been created and published, it’s time to start building up some links from other sites. These inbound links are like stamps of approval for Google, and tells the search engine that your site is an authority within its niche.
Quality over quantity
The difference between the current situation and the situation just a few years ago, however, is that the quality of the site linking to you has become much more important.
While in the old days you could rank your site highly just by getting lots of inbound links from questionable sources, those days are now over. In fact, links from low-quality websites can now even harm your ranking!
For example, getting inbound links from popular online news sites or blogs can give a strong positive impact on your search rankings. On the other hand, posting a large number of links in comments sections, online discussion forums, or large and outdated link directories, can negatively impact your rankings.
As a consequence of Google’s algorithms becoming increasingly sophisticated, it’s therefore essential to spend time on building up links from a number of high-quality sources, as well as producing relevant quality content.
This is undeniably the most challenging aspect in SEO today.
At LUVO, we specialise in quality financial content writing and link-building from high-authority industry sites. In addition, we also cover all aspects of technical SEO, which serves as the foundation for the continuous content creation and link-building work we do.
To learn more about how we can help bring your website to the first page of Google, reach out to us via the contact form below!
Finance, SEO, link building and content marketing. We have expertise in all three areas and would love to help you out as well. Feel free to call or email us with any questions you have, or just to ask us to have a look at your website.